The Digital Marketing Manager at OTIS plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers. This position must be agile, results-driven, and detail-oriented while owning the direction and execution of OTIS’ strategic efforts to increase brand awareness, qualified lead generation, and sales.


The OTIS Craft Collective is dedicated to serving up quality coffee with a warm smile and an invitation to learn more about the process of crafting great coffee, from bean to cup. We encourage a lifestyle that is modeled after the values, the skills, and the wisdom shared with each of us by our own grandparents and other teachers who have had a profound impact on our lives. Our commitment will always be to Crafting, to Connecting, and to Carrying On the legacies of those before us…


Our ideal Digital Marketing Manager is passionate about coffee, loves the process(es) necessary for handcrafting anything, and gets excited about the idea of connecting with others to share the story of OTIS. You’re a person whom others often describe as outgoing, warm, energetic, and passionate. Most importantly, you understand how to influence others and drive results both through collaboration & effective communication of a brand’s message.


* Plan and execute multi-platform digital marketing campaigns

* Own our brand messaging strategy and standards

* Oversee email marketing and lead nurturing efforts

* Plan and run conversion testing along with other experiments

* Own the use of our marketing technology platforms 

* Work with the leadership team to understand business objectives and revenue goals, as part of the strategy development process

* Develop and execute an ongoing content promotion strategy

* Oversee paid media advertising campaigns on Google, Facebook, Instagram, etc.

* Create & share relevant social media content that supports the objectives of our comprehensive marketing strategy

* Act as the community manager for OTIS’ social media accounts

* Create landing pages and other conversion opportunities

* Report on key results and other predetermined KPIs on a regular basis, such as website traffic, lead generation, revenue attribution, and so on

* Proactively stay on top of digital marketing trends and news, so as to inform future growth strategies and opportunities

* Act as the owner of our website performance, with a focus on optimizing for search and user experience


* Bachelor’s degree in marketing, communications, advertising, or a related field

* Historical track record of success in a digital marketing role

* Exceptional project management skills, with a keen eye for detail

* Comfortable working in a fast-paced, deadline-driven environment

* Self-directing and agile, with the ability to quickly pivot strategies, as needed

* Experience with marketing automation, email marketing, and other related platforms

* Passionate, creative thinker with exceptional analytical skills

* Team player with superb collaboration and communication skills

* Outstanding communication and interpersonal skillsHas a finger on the pulse of what’s happening in digital marketing, with an insatiable hunger for learning

employment type: Full-time (40+ hours/week) // location: Lafayette, CO